From the course: Content Marketing for Social Media
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Encouraging user-generated content
From the course: Content Marketing for Social Media
Encouraging user-generated content
- On social networks, your customers are more than your audience. They are content creators. When you encourage them to create content, you add a whole new dimension to your content marketing. So I'm going to walk through the benefits of encouraging user-generated content and share a few examples. The most obvious benefit of user-generated content is that it reduces the burden of content creation. It really is a win-win situation. You gain ready-made content while engaging with your audience at the same time. When Destination Canada launched a campaign to target the U.S. market, the organization trapped into the vast trove of user-generated photos and videos already posted on social media and crafted a YouTube campaign that went viral. Traditionally, a brand would have gone out to shoot its own footage, but campaigns like this prove you don't always need to. Another great thing about audiences contributing content on…
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