Explore the concept of employee advocacy, and its role in using social media in business.
- [Instructor] Empowering your employees…to share content with their own social networks…is the way to extend content reach, get more engagement,…and to connect more authentically with your audiences.…On average, employee networks…have 10 times more connections than a company has followers.…Also, the click through rate on a piece of content…is two times greater when shared by an employee…versus when it is shared by the company itself.…It's what B2B marketing and social selling is all about.…People buy from people.…They trust the content shared…by those they know, like and trust.…
Tapping into the power of employees…reaps benefits for your company,…from increasing brand awareness…to generating leads and attracting top talent.…There's benefits for the employee too.…They will become more engaged with your company,…whilst building their own professional reputations.…So maybe it's time to speak to your colleagues…about their use of social media…and how they can support your business.…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Social media marketing for B2B
- Marketing products vs. services
- The buying decision process
- Content marketing
- Social media platforms
- Social media policy
- Measuring success