Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Emotional versus rational

Emotional versus rational: Marketing Foundations: Customer Decision Journey
Emotional versus rational: Marketing Foundations: Customer Decision Journey

Understand the importance of, and how to balance, emotional and rational messaging/content to be relevant across buyer personas and stages.

Resume Transcript Auto-Scroll
Skill Level Intermediate
50m 50s
Duration
58,156
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now