From the course: Email Marketing: Drip Campaigns (2019)

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Email marketing basics

Email marketing basics

From the course: Email Marketing: Drip Campaigns (2019)

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Email marketing basics

- [Instructor] Email marketing is a lot more than just gathering the data of your potential and current prospects. It should be used as a tool to create meaningful relationships with your ideal clients and turn people from just about interested subscribers into loyal fans who not only buy from you consistently, but encourage their friends, family members, and social media followings to do the same. But you don't just want to have any old person on your database, there are specific types of people that you really want on your database. The first type of person is your prospective customers. These are people who are maybe on your lead list. These are people who have signed up so you've got their data, maybe their name, and their email address, or some sort of contact information, but they are yet to actually make a purchase from you. You also have your current customers. Now these are people who have purchased from you, and they're currently doing business with you. They've even…

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