Email marketing to accelerate leads to customers

- [Instructor] Email marketing is a form of…outbound marketing that you can use to…accelerate leads into customers.…It's all too common to think that lead generation…stops with lead acquisition, when in fact,…your lead is only at the beginning of her journey…when she first enters your system.…In order for your lead generation programs…to yield customers, you need to continue…to build relationships with leads…throughout their buying journey.…And your database is actually a fantastic place to start…when it comes to accelerating leads to customers.…

So email marketing, despite being thrown in the mix…with a multitude of shiny new marketing tactics,…remains to be one of the most critical ways…to build relationships over time.…So contrary to popular belief, email marketing is not dead.…It has evolved over time, but it still remains…one of the primary ways to think about connecting with leads…and accelerating them to become customers.…So there's four different types of emails…that you can think about as you're building out…