Email marketing is still a great form of outbound marketing to help you reach customers. Dayna will cover the four trupes of email as well tips for writing a compelling email depending on your demographic.
- [Instructor] Email marketing is a form of…outbound marketing that you can use to…accelerate leads into customers.…It's all too common to think that lead generation…stops with lead acquisition, when in fact,…your lead is only at the beginning of her journey…when she first enters your system.…In order for your lead generation programs…to yield customers, you need to continue…to build relationships with leads…throughout their buying journey.…And your database is actually a fantastic place to start…when it comes to accelerating leads to customers.…
So email marketing, despite being thrown in the mix…with a multitude of shiny new marketing tactics,…remains to be one of the most critical ways…to build relationships over time.…So contrary to popular belief, email marketing is not dead.…It has evolved over time, but it still remains…one of the primary ways to think about connecting with leads…and accelerating them to become customers.…So there's four different types of emails…that you can think about as you're building out…
Author
Released
3/7/2017- Identifying funnel stages
- Defining key goals and metrics
- Deciding on an approach
- Building a lead generation plan and a team
- Aligning with stakeholders
- Choosing a lead generation technology
- Building attractive content
- Generating leads with blogs and social media
- Creating an SEO strategy
- Tracking ad performance
- Increasing visibility through events
- Using paid ads and direct mail
- Qualifying leads
- Measuring campaign effectiveness
Skill Level Advanced
Duration
Views
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Content Marketing Foundations
with Dayna Rothman2h 1m Beginner
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Introduction
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Welcome1m 13s
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1. Identifying Your Leads and Defining Your Sales Funnel
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Create lead hand-off rules7m 58s
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2. Developing Your Lead Generation Strategy
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Lead generation plan, part 14m 46s
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Lead generation plan, part 24m 24s
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3. Generating Leads with Inbound Marketing
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Website testing5m 2s
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4. Targeting Your Approach with Outbound Marketing
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Tracking your ad performance4m 54s
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Event promotion3m 37s
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5. Measuring and Testing Your Lead Generation Programs
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Conclusion
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Wrap up1m 33s
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Video: Email marketing to accelerate leads to customers