From the course: Marketing to Generation Z
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Eight seconds: Gen Z's attention span
From the course: Marketing to Generation Z
Eight seconds: Gen Z's attention span
(funky music) - Gen Z is constantly being accused that we don't know how to focus and that we have such a short attention span. Yes it's short but there is a reason. - Okay, in due fairness to marketers scientists have found that gen Z has an attention span of eight seconds. You compare that to millennials at the same age their attention span was 12 seconds. So how in the world can a marketer reach you if you're only willing to pay attention for eight seconds? - I actually wasn't listening to what you were saying. You had about, that was like nine and a half, 10 seconds, see it was too long. - Oh. - No I'm just joking. It's not that gen Z doesn't necessarily know how to focus or pay attention. It's just that we've grown up in a much different time. Gen Z has only known a world where for 24 hours a day seven days a week information is being beamed at us on nearly every channel. So what we've done is we've had the ability to…
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