Eight seconds: Gen Z's attention span

(funky music) … - Gen Z is constantly being accused that we don't know … how to focus and that we have such a short attention span. … Yes it's short but there is a reason. … - Okay, in due fairness to marketers scientists have found … that gen Z has an attention span of eight seconds. … You compare that to millennials at the same age … their attention span was 12 seconds. … So how in the world can a marketer reach you if you're … only willing to pay attention for eight seconds? … - I actually wasn't listening to what you were saying. … You had about, that was like nine and a half, … 10 seconds, see it was too long. … - Oh. … - No I'm just joking. … It's not that gen Z doesn't necessarily know how to focus … or pay attention. … It's just that we've grown up in a much different time. … Gen Z has only known a world where for 24 hours a day … seven days a week information is being beamed at us … on nearly every channel. … So what we've done is we've had the ability to take … in information, process it, …