Deirdre Breakenridge helps you understand why you need to educate support through your channels.
- As you work on your channel strategy…a large part of your go to market plan needs to focus…on your customers.…They'll rely on you to help them navigate your channels…and to educate and support them throughout…their purchasing journey.…Here are several ways that you can educate…and support your customers.…Number one, create a customer focused culture.…Every organization has a culture.…If you can work with your employees or your front line…to understand the buyer is the most important asset…to your organization, then you'll have more employees…engaging in positive experiences.…
But it's not just saying you're customer focused,…it's showing your customers are your priority…by answering questions and concerns quickly,…handling negative product experiences…with an empathetic ear, and delighting them…with your attentive nature.…Number two, be kind at all times throughout your channels.…Set the example by employing people…who have an emotional quotient.…An emotional quotient, or EQ,…is the ability to recognize emotion and to incorporate…
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- Determine when it is necessary to build a go-to market plan.
- Define audience segmentation.
- Recall the purpose of a product vision.
- Recognize the benefits of a channel strategy.
- Explain how to use digital and social media to share your story and drive customers to engage with your launch promotions.
- Determine the KPI for four types of goals.
- Summarize the importance of flexibility when building a measurement model.