From the course: Create a Go-to-Market Plan
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Educate and support your customers
From the course: Create a Go-to-Market Plan
Educate and support your customers
- [Instructor] Customers rely on you for support and education throughout their purchasing journey. However, support doesn't end after the purchase. Your GTM plan is an opportunity to map out the road to support and education post-purchase. Of course, in a customer-focused culture, your team creates loyal customers because they understand the buyer is the most important asset. To support your buyer and to educate them further here's what you can do. Start with how you support. You should be kind at all times. Through all of your channels you can employ people who demonstrate emotional quotient, EQ. Employment tests can score frontline employees on EQ. Some popular tests include PsychTests and you can test yourself. There's also the Global Leadership Foundation EI Test and you can check out the EQI 2.0 test. These tests can be free or paid. The length of time to take the test can be up to 60 minutes. Hire people who…
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