From the course: SEO: Ecommerce Strategies
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Ecommerce rich snippet optimization
From the course: SEO: Ecommerce Strategies
Ecommerce rich snippet optimization
- [Instructor] Adding structured data to your website can help the search engines to identify further information about your pages. This information can sometimes also appear in the search results page. It can appear as reviews, ratings, and sometimes even the price of your products or your products' images can appear here. Let's say you have a product page and you want to add structured data to it. You can then copy the URL and go to a website called Structured Data Markup Helper. If you are adding structured data to a product page, you want to make sure that Products is selected. You can then paste your URL in here and click Start Tagging. This will take you to a page like this. You can use this to specify what information you want to give to the search engines. So if I highlighted this for example and I clicked on Name, this will tell the search engines that this is the name of my product and you will see it update on…
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