Explore some platforms including eBay and Amazon. Learn about these big platforms, what they are doing, and take this opportunity to learn all you can from them.
- When it comes to ecommerce marketing … there's really no need to reinvent the wheel. … Now, this does not mean that you … shouldn't be original with your … marketing strategy, but it does mean … that you should take a second to take a look … at some of the bigger ecommerce brands … and see how they are marketing … and if you can take a leaf from their book. … In this movie, we're going to look … at some of the bigger ecommerce brands … and I want to show you what you can take … and implement in your own ecommerce strategy. … So, what can we learn from the top brands? … Firstly, the art of the upsell and the cross-sell. … It's important that when someone … makes a purchase, you're encouraging them to actually … purchase more than what they originally came to do. … Top ecommerce brands do this really well. … The focus on creating a quality … customer experience on your website. … The focus on seasonal sales, now you'll … notice during top seasons, the big ecommerce brands … are really pushing certain promotions. …
- What is ecommerce?
- Building an ecommerce site
- Attracting free traffic via SEO and social media
- Acquiring paid traffic
- Increasing website conversions
- Email marketing for increase conversions