From the course: SEO: Ecommerce Strategies
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Ecommerce navigation considerations
From the course: SEO: Ecommerce Strategies
Ecommerce navigation considerations
- [Instructor] Website navigation is really important for SEO, particularly for Ecommerce websites. You want to ensure that customers and the search engines can easily and quickly access the different pages on your website. Poor site navigation can have many impacts, including cause of duplicate content, it can also make your content difficult to find, this can overall harm your SEO, and it can take up unnecessary crawl budget. So duplicate content is when you have more than one page that has exactly the same content, or content that is very similar to another page on your website or on another website. Faceted navigation is something that's often used in Ecommerce websites and this can actually cause duplicate content issues. I'm going to give you an example of faceted navigation. This is a website that utilizes faceted navigation. So faceted navigation gives website users the ability to specify specifics on what it is…
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