From the course: Improve SEO for Your Ecommerce Site
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Domain authority
- [Instructor] Domain Authority is a rank between zero and 100 that determines how authoritative a website is. Having a high Domain Authority can considerably improve your website's ability to rank in search engines for more competitive keywords. Let's have a look at what Page Authority is. Page Authority, or PA, measures the authority of an individual page on a website. A higher DA or PA gives you a competitive advantage in the search engines. It also gives you a better chance of ranking for short-tail keywords and it gives you leverage when doing blogger outreach. You can improve your Domain Authority and Page Authority by having a content-rich website, having a presence on social media, collaborating with other websites and brands, and by building organic back-links back to your homepage and specific pages on your website. I want to show you a tool that you can utilize to estimate your current DA and PA for your web pages…
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