Join David Booth for an in-depth discussion in this video Disclaimer, part of GDPR for Marketers.
- The GDPR is a very large and complex piece of legislation, and it can be enforced by heavy fines for noncompliance, so it's extremely important to note that we don't know the details of your organization or how it functions. We're not lawyers, and we're certainly not your lawyers. Many are finding that this is such broad and new regulation that there are many parts of GDPR that are still being interpreted, and we haven't yet seen any cases argued to provide that definitive clarity.
So while we'll be looking at the key components of the GDPR through the lens of a marketer in this course, we also highly recommend that you work with your own legal counsel to understand your risks and put together your action plan. The choices around exactly what you choose to do in response to the GDPR are ultimately between you and your legal counsel, and it'll very much depend on the individual circumstances of your organization.
- Define “personal data.”
- Name three data subject rights provided by GDPR.
- Recall the steps that need to be taken to comply with GDPR.
- Explain “privacy by design.”
- Identify the responsibilities of a data protection officer.
- Recognize the steps required to audit your data and processes.