From the course: Marketing Foundations: Integrated Marketing Strategies
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Digital communications channels
From the course: Marketing Foundations: Integrated Marketing Strategies
Digital communications channels
- Who are you marketing to, people or robots? I know the answer may sound obvious, but you'd be surprised at how many brands overlook this in their digital marketing efforts. In a digital economy, we cannot forget the human side of the customer, says Cheryl Burgess, CEO of Blue Focus Marketing. The world is becoming increasingly digital. And as traditional media struggles to stay relevant, brands are realizing that the digital movement isn't just some fad, it's the future. So, how can you embrace digital channels to build a dynamic brand and foster rich customer experiences? Here are three suggestions. Number one, know your audience. In an article I wrote for the AMA, in the quest for brand ubiquity, marketers don't need to be everywhere at once, only where their audience is. Think of it this way, if you set up a hot dog cart at the bottom of the Grand Canyon, you might get some foot traffic now and then. But, who really wants to buy a hot dog in 100 degree weather anyway? Recently…
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