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Skill Level Beginner
- [Narrator] Sometimes it feels like keeping up with all the changes on social media could be a full time job. Here's a roundup on what's new from the major social networks. Instagram has added three ways to make shopping easier. Shopping Collection lets user bookmark products from the main feed or stories and then access the images right from their Save tab. When they're ready to buy, customers can make a purchase directly from your video post.
They could already do that from photos. And, your company can now present products for sale right on your business profile, making it easier for customers to find your items all in one place. Not to be left behind, Pinterest refreshed the look of its mobile newsfeed and made it look more like Instagram. The images are full screen and with one tap, you can save them to a board. The company also launched Promoted Carousel ads that let users swipe through up to five images and gives brands an opportunity to create product stories.
And when users tap on an image, they're taken directly to your product landing page where you can measure customer activity and behavior. Speaking of design updates, LinkedIn's made over its Company Pages, which are now simply called LinkedIn Pages. It's easier than ever for community managers or admins to post updates and links, add customized buttons, and comment right on the mobile app. There's a new Career Pages tab that lets your company showcase jobs and your culture.
The app will also surface content related to hashtags your company uses to give you more options for curation, and brands can reshare a comment on any posts from employees where your company name was mentioned. This helps boost employee engagement and morale. Canva isn't exactly a platform, but if you haven't tried it, it's a quick and easy to use free or paid app for designing sharable visual content. Canva recently launched several new features including an updated homepage search bar that lets you find templates more easily, the ability to share designs directly to social and other channels, and helpful design tutorials.
Canva is a good tool for small businesses or companies that can't afford an in-house design team.