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Skill Level Beginner
- [Instructor] As a child of retailers, I've always enjoyed going to stores or malls to browse or shop. I love the atmosphere, the excitement of finding something I wasn't looking for, and the social aspect, too. Of course, these days, a good part of social shopping happens online. Here's a roundup of new social offerings designed to help enhance your customers' digital shopping experience. Google's making showcase shopping ads more lively by adding video to paid placements.
This gives brands an opportunity to present creative demos featuring products as they might be used in customers' homes. Just make sure your videos are optimized for mobile to engage customers when they're searching on the go. Instagram opened its stories feature to shoppable ads. Brands can now showcase inspiring images and give customers a one click option to visit your site for more info, or to make a purchase.
Instagram's also adding a shopping tab to its theme channels that will appear at the top of the explore page. Think of it as a Pinterest like clone of product images and videos aimed at people who are already in the mood to shop, and not to be outdone, Snapchat announced a partnership with Amazon that lets customers scan a barcode or product, then see a card with info on the product's price, the average review, and availability on Amazon Prime.
From there, users are one tap away from the Amazon store or app, where they can easily complete their purchase, and this makes you think the partnership could be the tip of a snap Amazon shopping iceberg. Facebook stories, which now boast 300 million daily users, now lets brands place ads between stories, similar to what's already available on Instagram and with many of the same targeting options, but it's not just a game of go digital or go home.
Billboard advertising is also on the rise and it's the second highest spending increase after internet ads. Out of home advertising can be an effective way to cut through the online noise, and because brands know so much more about customer habits from public location data on mobile phones, companies can place ads where they know their customers will be.