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Differentiating personalization

Differentiating personalization: Marketing Foundations: Personalization
Differentiating personalization: Marketing Foundations: Personalization

Author Chris Goward defines personalization and segmentation, and shows why average conversion rates aren't as important as conversion rate differences by segment.

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Skill Level Intermediate
36m 20s
Duration
5,697
Views
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Skills covered in this course
B2C Marketing Enterprise Marketing Marketing

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