Different methods of digital advertising

- [Instructor] In this chapter of the course,…I'm going to talk about some different tools…that you can use when running online advertising campaigns.…Before we talk about the tools specifically however,…I'd like to go over a few of the different methods…of digital advertising just to make sure…that we're all on the same page.…The first method of digital advertising…that we're going to cover is the basic display ads.…This is when you have a banner on the top of a website,…or a display ad in the sidebar of say Facebook.…We're going to cover the top tools…that you can use for display ads.…

We're also going to talk about how you can promote links…to go to the top of search engines.…So when you search Google,…and you see those links up there at the top…that say sponsored or promoted,…how can we accomplish that for our organization?…We're also going to talk about video advertising,…so how we can get video ads in front of,…for example, YouTube videos.…And finally, we're going to talk about mobile ads…and when I say mobile ads,…