From the course: Marketing Foundations: Value Proposition Development
Developing your value proposition
From the course: Marketing Foundations: Value Proposition Development
Developing your value proposition
- The most important foundational question any business needs to answer is what is our value proposition for our customers. Many companies are flying blind, without discovering what truly motivates their prospects to buy from them and remain loyal to them. I'm Chris Goward, founder and CEO of Widerfunnel where my team and I have been optimizing marketing for great brands since 2007. We've developed growth programs for companies like IBM, EA, Google, HP, Motley Fool, and many more, and I'd like to share with you what we've learned. If you're involved with business strategy, entrepreneurship, digital marketing or advertising campaigns, and you want to discover a more powerful value proposition that's validated by your customer data, this course is designed for you. In this course, I'll define value proposition, I'll show you how to determine and evaluate its benefits and costs, both tangible and intangible, and finally, I'll walk you through a framework and show you how to create your most powerful value proposition. Let's get started.
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