In this video, learn how to develop messages suited for your audience without bias for better reception.
- Remember the hashtag ALS ice bucket challenge…which raised more than one hundred million dollars…for ALS research? It's easy to see how one…relatively simple challenge had hundreds of thousands…of people participating; that's an example of powerful…messaging in video content that led…to maximum impact: funds raised.…Why can't every message get the same reaction?…Peer professionals customize messages…based on research and auditing the effectiveness…and importance of their communication.…
You have to deliver your talking points…in your content in a timely fashion…and with as little bias as possible;…they have to be framed with information…that further supports and drives desired action.…To start, messages must be concise, consistent,…compelling, and contribute; let's call this strategy…the four C's. Concise messages are short…and to the point. Consistent messages are seen…throughout your branded communication.…
Compelling messages are more timely, meaningful,…and create emotion, and the messages…that contribute value at all times…
- Explain the value of developing an audience profile.
- Describe the SWOT model and how it can be used to identify threats.
- Name and summarize the 4Cs of developing effective messaging.
- Summarize how thinking like a journalist helps an organization build media relationships.
- Examine the importance of developing community before a crisis strikes.
- Differentiate between an issue and a crisis.
- Cite ways to stop the spread of fake news.
- Define “post-mortem” and describe its value for identifying lessons learned after a crisis.
Skill Level Beginner
Public Relations Foundations: Media Trainingwith Deirdre Breakenridge1h 25m Intermediate
Launch Your Product to the Presswith Andrea Holland34m 45s Beginner
Marketing Communicationswith Deirdre Breakenridge1h 40m Beginner
1. From PR to PR Expanded
2. Today's Consumers
Developing audience profiles2m 42s
3. The Integrated Approach to PR Planning
4. Relationships and Champions
5. When Crisis Strikes
6. PR Writing Today
7. The Value of PR
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