From the course: Building an Integrated Online Marketing Plan

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Developing your initial plan

Developing your initial plan

From the course: Building an Integrated Online Marketing Plan

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Developing your initial plan

- [Instructor] Let's now take a lot of the research that we've already accomplished and start to put it down on a plan. You're going to have to refer back to your completed activity files, 03_01ResearchingKeywords01, 03_01ResearchingKeywords02, and also your Google Trends data. Go ahead and get Activity File 03_03DevelopingYourPlan and also any additional market data that you have about your business and this industry. Now, one of the things I love to do in developing a plan is to organize the keywords by popularity, when they're popular, and also when the popularity starts. When do people start searching for the keyword? When does it peak? And then I also want to compare that to my own market data and also make a list of predictable events that will happen annually. Now, these can be national holidays, they can be local events, or things that are specific to your business and industry. So I'm going to go back to my keyword lists and look to see when my keywords start becoming…

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