Developing social media strategy

- Social media can be a scary place,…especially for a business.…What do you say to your audience?…How do you build your business?…I'll walk you through how businesses…can start with a scalable approach…and work up to full fledged participation.…The first place to start is with the established…business goals for a company.…What message is to be communicated,…and how will that be practiced and executed?…The goals set the tone for the strategy…and how social marketing tactics are used.…

Monitoring or observing social media conversation…is the next step.…This passive approach to social media simply looks…for mentions of the brand.…There's no plan to respond or engage,…only to listen and learn.…Then companies move into participation.…Social media participation actively engages customers…to improve the perception, visibility and reputation…of the company.…This happens through casual conversations, contests,…and promotions.…

Social media takes the next step…when it integrates with a company's…content marketing strategy.…In this role, social media amplifies content…