In this video, learn the steps to forging relationships with constituents before crisis strikes.
- In PR, why do we work so hard…to build great relationships?…You could say strong bonds with stakeholders…is the key to keeping people happy, loyal,…and advocating for your brand.…But it's not just about relationships…during the good times.…You have to plan for how you'll maintain relationships…during negative times, and crisis too.…When negative issues arise unexpectedly,…or even crisis strikes,…you have to rely on your community…to stand up for you and to support you.…
Great relationships with the media, bloggers,…partners, employees, customers, and your community…can help you move from a situation…that's potentially damaging to a more positive outcome.…When I work with clients and an issue arises,…having solid relationships makes all the difference.…Look at the media and what happens…if they get wind of a negative story.…If you have a really good relationship with journalists,…they'll come to you before publishing their articles.…
A good relationship means media wants…to hear your side of the story…and that's the best possible scenario to play out.…
- Explain the value of developing an audience profile.
- Describe the SWOT model and how it can be used to identify threats.
- Name and summarize the 4Cs of developing effective messaging.
- Summarize how thinking like a journalist helps an organization build media relationships.
- Examine the importance of developing community before a crisis strikes.
- Differentiate between an issue and a crisis.
- Cite ways to stop the spread of fake news.
- Define “post-mortem” and describe its value for identifying lessons learned after a crisis.
Skill Level Beginner
Public Relations Foundations: Media Trainingwith Deirdre Breakenridge1h 25m Intermediate
Launch Your Product to the Presswith Andrea Holland34m 45s Beginner
Marketing Communicationswith Deirdre Breakenridge1h 40m Beginner
1. From PR to PR Expanded
2. Today's Consumers
Developing audience profiles2m 42s
3. The Integrated Approach to PR Planning
4. Relationships and Champions
5. When Crisis Strikes
6. PR Writing Today
7. The Value of PR
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.