Learn a high-level definition of persona and its role in the marketing strategy.
- A buyer persona is a representation of your customer,…which you create based on research and data.…It includes demographics such as age or geography,…attitudes, perceptions of your brand,…and any behaviors, such as how they make decisions.…Best-practice marketers use personas.…Why?…Because personas help marketers connect with customers…in the touchpoints where customers seek information,…develop relevant messaging to engage customers,…integrate efforts across internal disciplines…who have any sort of customer contact,…like the sales force or customer service representatives,…and they keep your product or service relevant…by understanding customers' pain points…and providing solutions.…
A persona template can be similar for B2B…and consumer marketers.…The key difference is how you describe each element…within the template.…Let's take a look at an example.…Here, we have one company that markets software…to other companies, and one company that markets…toothpaste to consumers.…In the left column, there are just a couple of examples…
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- Learning the role of a B2B marketer
- Maximizing the relationship between B2B marketers and sales
- Setting objectives
- Writing different types of objectives
- Benchmarking against objectives
- Identifying your competition
- Anticipating future trends
- Developing a marketing strategy
- Developing buyer personas
- Writing an insightful creative brief
- Measuring and optimizing