Deirdre Breakenridge helps you determine what you are trying to achieve in six months, one year, and beyond your new product launch.
- You're well on the road…to developing your go-to-market plan.…After gathering research,…it's time to set your strategic objectives for launch.…Now, you're probably thinking,…sales, sales, and more sales.…Well, yes, sales are a goal,…but there's a lot more to the goal setting process.…Let's break down some of the well known goals…of your departments so you can evaluate…how to benchmark your go-to-market plan goals over time.…First, product brand awareness.…
Having awareness or being easily recognized…helps to drive those potential prospects…and new sales to your website.…For example, when I was working with a company…that provided health care technology to veterans,…the marketing team would use public relations…and advertising strategies to raise brand awareness…and to further engage potential customers on their website.…For your product and brand awareness goal,…you have to determine what channels…will drive the engagement…and how much traffic from these sources…will send a projected amount of customer prospects over.…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Determine when it is necessary to build a go-to market plan.
- Define audience segmentation.
- Recall the purpose of a product vision.
- Recognize the benefits of a channel strategy.
- Explain how to use digital and social media to share your story and drive customers to engage with your launch promotions.
- Determine the KPI for four types of goals.
- Summarize the importance of flexibility when building a measurement model.