From the course: Building an Integrated Online Marketing Plan
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Developing a 360 customer profile
From the course: Building an Integrated Online Marketing Plan
Developing a 360 customer profile
- [Instructor] As your business grows and as your marketing increases, you're going to have to become more dynamic in retaining customer information. This is the importance of developing a good customer database. It's going to answer the question of how to keep everything organized. Understanding who's in what segment, what people want, what their interests are and what they prefer is going to become more and more important as you try to deliver personalized communications. This is where the ability to store customer records, preferences and sales history is becoming more critical. The CRM, Customer Relationship Management software, is the next step in understanding and knowing your customers, predicting their needs and rewarding your preferred customers. It is a centralized location to store your data and interactions with customers. Even CRM solutions can also bring in data from additional sources to provide an even more comprehensive view of your customers, tying in website…
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