Author Jamie Shanks covers the major platforms available to host webinars.
- [Instructor] The last stage of planning and preparation…is developing a webinar scope document…that you can shop to future panelists and promoters.…I've included an example in your exercise files.…This is an example of a webinar scoping document.…You'll outline the idea of the topic,…the descriptions, the buyer personas that you want to target…and, in fact, meet the buyer personas…of the future panelists you're trying to attract.…The main crux or scope of the document…is around the timeline.…
What are we going to do, when are we going to do it,…to achieve an outcome.…The best part about this document is it makes panelists…feel that you're not making it up on the fly.…In fact, you have a real game plan, pre and post,…to drive them net new leads that they don't…already have and create greater return on investment…for their business.…
- Reverse engineering your sales goals into webinar registrants
- Analyzing topics in advance
- Identifying influential panelists
- Marketing and attracting panelists
- Using trends to build your story
- Building a promotional press kit
- Getting the audience involved
- Working with sales on lead development
- Following up after the event
Skill Level Intermediate
Marketing Foundations: Customer Segmentationwith Doug Ladd1h 15m Appropriate for all
1. Planning and Preparation
2. Assembling Your Group of Panelists
3. Assembling Your Story
5. On-Air Webinar Tips
6. Post-Event Promotion and Conversion
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