From the course: Create a Go-to-Market Plan

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Develop strategic objectives

Develop strategic objectives

From the course: Create a Go-to-Market Plan

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Develop strategic objectives

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- [Instructor] After gathering market intelligence, it's time to set strategic objectives. Doing this will help you hone your product launch intentions. For your GTM plan, focus on your company's higher level goals, and then select the strategic objectives that are in alignment for your new product launch. You're taking into consideration the priorities of the business. Before you define your strategic objectives, consider the following types of goals and examples to see if they align to your company's business. Product brand awareness is often a strategic objective. If your objective is product brand awareness, then you should carefully define how you will reach your audience through the appropriate channels. To build brand awareness, you'll have to quantify the amount of exposure impressions or OTS opportunities to see your product and awareness views, comments and increase at launch and over time. When I worked…

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