Develop a blog that generates inbound leads

- [Instructor] Once you have your website optimized,…one of the next steps is making sure that you…are providing high-quality content on your website;…one of the places where you can provide…high-quality content is your blog.…But a blog is not just there…to have fun content and to educate people.…You can also use your blog to generate leads.…Developing a blog that has high-quality content…and helps to drive inbound traffic and lead generation…is where you want to go when it comes to your blog content.…

Blogging helps you attract new buyers…at the top of your sales funnel.…So these are generally folks that have never heard…about your company or product or service.…They often hear about your blog through social media…or through another website, and your blog…and that great content helps attract people…onto your website and therefore into your funnel.…So blogging usually happens in this top-of-funnel stage…where people are just getting to know you.…Blogging for business helps your company be found.…

So it helps drive inbound traffic to your website…