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Determining when to use personalization

Determining when to use personalization: Marketing Foundations: Personalization
Determining when to use personalization: Marketing Foundations: Personalization

Author Chris Goward gives an overview of framework thinking and the LIFT Model. He addresses the question, "Why should I do marketing personalization?"

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Skill Level Intermediate
36m 20s
Duration
9,112
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Skills covered in this course
B2C Marketing Enterprise Marketing Marketing

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