Andrea Holland shares things to think about to determine whether or not you are ready to launch your product or service to the press; she poses questions they may ask, their expectations, and more.
- [Instructor] You may think you are ready for PR, but do you understand the powerful capabilities that it has? More often than not, startups and brands approach me telling me that they are ready to start public relations. However, I can tell you from personal experience and working with the media for more than a decade, there are certain factors that need to be in place before you get started in order to be successful. Here are some qualifying questions I put together for you to ensure that this course is right for you. Do you have a working product or service? This may sound like a silly question, but is it fully working? Out of beta? Do you have customer feedback? How about traction.
Do you have clear goals for why you want PR? For example, are you acquiring new users? Raising around a funding? Do you know who your competition is and how you are different? This is the first question you'll be asked by any and all media. Do you know what audience you're looking to target? It is crucial to understand who you want to get in front of. Do you understand that winning isn't about metrics? PR provides you an opportunity to tell your story, shape your position, fill the foundation, and establish credibility.
One well written article that is on Message, is way more powerful than 50 small articles that don't have your story right, or the right target audience. Lastly, are you ready to relinquish control? Once your story's out there it is out of your hands. This is why it's crucial to be prepared. Which is what this course is all about. But it also requires patience and understanding that PR is not guaranteed. Did you answer yes to those questions? If so, you are ready for PR. Let's do this.