Desire or consideration is the third segment in the marketing funnel. Your prospect is ready to take the plunge. Find out what you need to do to stay top of mind and make your customer's choice easy.
- If you were successful at the interest stage,…you've now got a consumer who is…considering making a purchase.…At this point, a consumer is looking for reviews,…reading testimonials, talking with their peers,…comparing prices, and perhaps…reaching out with key questions.…The consumer is developing a favorable disposition…based on their experience in the previous stages.…What's the attention to detail like with your company?…Does your site load fast?…Is your customer service team responsive?…Did your social media resonate with them?…Things of that nature.…
It's here in the journey…that your consumer is convincing themselves…they're ready to take the plunge,…and you're convincing them that this…is the best decision by reinforcing…everything that they've learned up to this point.…Now, of all the stages in the marketing funnel,…this is the one that gets most from model to model.…And this is because it's often the longest stage.…Depending on your business,…this stage can last weeks or even months,…so it's crucial that during this phase,…
Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel, and evolve it to meet the changing needs of your business and your buyer.
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Next steps1m 15s
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