From the course: Building an Integrated Online Marketing Plan
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Designing effective landing pages
From the course: Building an Integrated Online Marketing Plan
Designing effective landing pages
- [Instructor] When driving people to your website, an effective way of getting them to take action is by sending them to a specific landing page that backs up the offer you made. This is your sales pitch. This is where you have got to present a compelling reason for them to take action. So your landing page is your primary sales pitch. This is where you want them to take action. You have literally seconds to get their attention and move them into a decision point. In order to do that, we need to present our offer very clearly. The landing page has primary elements and these are really specific to not only the landing page but across our web pages as a whole, but here are some basic rules. The heading at the top of the page. This is where you can put your logo, a tagline, a purpose statement. You can even put an image there. We call this the hero spot because it's interchangeable and you can test it to find what works best. The call to action. This is what you want people to do…
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