From the course: SEO: Videos
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Demographics and traffic sources
- The analytics provided by all of the video services enable you to target an audience and also to verify that target. The demographic content in the analytics provides great feedback about the audience that you've developed. You can also use it to verify that you're targeting the right audience for your videos. I'm going to use some of my own data. And to be completely candid, my YouTube numbers aren't that impressive because for my business LinkedIn learning is my choice of training channel. I actively work on YouTube for clients but it doesn't fit my personal business model. What you're seeing here is a channel I've created for research purposes. For starters I can look at a video's performance based on how people found the video. First I get in and choose the video that I want, then I click on analytics. And I also make sure to expand the lifetime or the date that I want to examine. Now I can look at the…
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