Defining your signature traffic builder

- You should be giving your audience a reason…to visit your website and social media channels…to engage with and share your content,…and of course, to come back.…But generating traffic on social media channels,…and to websites, is one of the biggest struggles…businesses have today.…This is where a signature traffic builder can really help.…A signature traffic builder is your brand's…signature activation that consumers seek out…and participate in.…So what do I mean by a signature activation?…It's that content that your users come to know you by,…and in today's reality, businesses have to be…their own production company.…

There are a variety of different traffic builders…you can implement.…And here are some great examples.…Number one on my list is a brand blog.…The power of a brand blog is real.…Blogging isn't just for bloggers, influencers,…and social media sites anymore.…It has become a standard for businesses…to have a live blog established on their website today.…Check this out.…67% of B2B marketers that use blogs get…