From the course: Building an Integrated Online Marketing Plan
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Defining your marketing goals
From the course: Building an Integrated Online Marketing Plan
Defining your marketing goals
- [Instructor] Developing a marketing plan is the first step to success. Part of this also is understanding how your business works, and the goals you have for growing your business. This enables you to have a clear direction, clear measurements and goals to work for. So let's ask, what are your business goals? Do they align to your marketing? If your goals are to develop new customers, are you then marketing to bring in new customers and measuring yourself according to that goal? If your goal is increased profitability, well you get there by increasing your revenue and decreasing expenses. How are you doing that? Is that part of your marketing plan and are you evaluating your business based on those goals? So it comes down to setting a goal but understanding the process that creates that goal. Identify what it is that you want to achieve specifically and then look at the process that affects that goal in order to understand the actions and steps that you need to take to achieve that…
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