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Defining your audience

Defining your audience: Content Marketing: Getting Your Content Published
Defining your audience: Content Marketing: Getting Your Content Published

In this video, Andrea Holland explains a method you can use to define the audience you need to get in front of for a targeted PR campaign. She explains how creating an avatar can help.

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Skill Level Beginner
38m 25s
Duration
13,011
Views
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Skills covered in this course
B2B Marketing Public Relations Marketing

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