From the course: Content Marketing Foundations
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Defining your audience
- [Instructor] Who is this for? That's what every marketer needs to ask themselves before creating content of any kind. Prior to planning your next campaign, it's essential to identify who exactly your audience is, what they want, and how you can best serve those needs with your content. When first investing in content marketing, many organizations make the mistake of focusing their campaigns too broadly in an attempt to connect with everyone. That really only makes sense for large brands like Coca-Cola. Really, most companies target a very specific customer base. Knowing who your customers are matters because you can better personalize your content to align with their background, interests, and preferences. This alignment increases the chances of your blog posts, videos, and other content, resonating with your audience. Creating a positive connection with them and driving action. That's why I recommend creating…
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