From the course: Marketing: Conversion Rate Optimization

Defining what CRO really means

From the course: Marketing: Conversion Rate Optimization

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Defining what CRO really means

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- [Jim] Business leaders constantly ask me for quick CRO tips. Unfortunately, there isn't a one-size-fits-all solution to increasing conversion rates. My team has worked with hundreds of clients, and run thousands of tests, and we've proven there isn't a list of quick hacks for lifting conversions on every site. I'm Jim Huffman, and I'm the CEO of GrowthHit, a consultancy that specializes in conversion rate optimization. At GrowthHit, my team has worked with startups that have been featured on "Shark Tank" to Fortune 500 brands. In this course, I want to help demystify what conversion rate optimization actually means, and clarify that it's not about running quick tests on button colors. I'll give you the tools to help you avoid common mistakes a lot of teams make when starting a CRO program. To start, let's clarify what conversion rate optimization is, it's a process that allows you to optimize your on-site goals by running data-driven experiments. In this course, I'll give you proven frameworks and strategies that you can apply to your own effective CRO program. Finally, I'll walk you through case studies, showing you how premium brands use CRO to drive sales at their organizations by levering key insights. Hope you're ready to learn how CRO can transform your business.

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