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Defining value

Defining value: B2B Marketing Foundations: Pricing Strategies
Defining value: B2B Marketing Foundations: Pricing Strategies

Value can be delivered in many ways and in many forms. The value ladder tool helps define that so you can set price and communicate it to your customers.

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Skill Level Intermediate
45m 23s
Duration
24,831
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Skills covered in this course
B2B Marketing Branding Marketing

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