Identify and avoid sending email spam.
- Spam, we hate it, we joke about it.…It's the part of email that drives us crazy.…I'm going to show you how to avoid sending spam…and stay on the right side of the law.…Spam is any electronic communication…that is unsubscribed, unsolicited, or unsafe.…Officially, it is defined as irrelevant or unsolicited…messages sent over the internet to a large number of users…for the purposes of advertising,…phishing, or spreading malware.…
But spam isn't just bad advertising,…it is potentially harmful.…This damages the entire credibility of the email system.…And 85% of emails sent worldwide are spam,…so the industry works hard to identify…and remove spam senders.…In many cases, spam deceives people through phishing,…appearing to be legitimate emails…for the purpose of gaining account information;…or it might be malware, where a user unknowingly…clicks a link and downloads programs…that will infect their computer.…
Within the industry, email servers found to be…sending spam are identified and blacklisted.…This means that email service providers will not accept…
Author
Updated
12/11/2020Released
12/19/2018A free OMCA practice exam is available to LinkedIn Learning members courtesy of OMCP. Use voucher code LIOMCA4 for free access to the OMCA Practice Assessment here: https://omcp.org/for-linkedin-omca-course-participants/
The practice assessment reveals strengths and areas where you may want to review. Scores 70% and higher correlate well to a passing score on the certification exam.
- Performing keyword research for SEO
- Building links
- Managing and measuring SEO campaigns
- SEO for local business
- Targeting, matching, and bidding on keywords for paid search advertising
- Writing compelling paid search ads
- Developing content that target specific audiences
- Using influencers for content marketing
- Investing in an email marketing lists
- Designing an email with a strong call to action
- Developing a social media marketing strategy
- Advertising on social media
- Engaging mobile users
- Designing for conversion
- Using landing pages to sell
- Copywriting tips
- Collecting analytics data
- Automating marketing
- Developing customer loyalty
Skill Level Beginner
Duration
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Mobile Marketing Foundations
with John Jantsch40m 59s Beginner
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Introduction
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1. Search Engine Optimization (SEO)
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Performing keyword research3m 14s
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Grasping the basics of SEO3m 30s
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Encountering SEO obstacles3m 58s
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Managing SEO campaigns3m 48s
-
Reporting SEO measurement3m 29s
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2. PPC: Paid Search Advertising
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Targeting keywords4m 11s
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Matching keywords5m 1s
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3. Content Marketing
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4. Email Marketing
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Investing in your list3m 29s
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Segmenting your list2m 27s
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Defining and fighting spam4m 18s
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5. Social Media
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Advertising on social media4m 16s
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6. Mobile Marketing
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Engaging mobile users3m 48s
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Pushing mobile campaigns3m 51s
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Targeting mobile ads2m 27s
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7. Conversion
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Testing for improvement2m 45s
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Developing heuristics3m 36s
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Using landing pages to sell3m 14s
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Designing for conversion3m 54s
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Copywriting for results3m 50s
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8. Analytics
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Collecting analytics data4m 17s
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Defining goals and KPIs2m 23s
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9. Marketing Automation
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Centralizing data in the CRM3m 47s
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Conclusion
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Next steps1m 31s
-
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Video: Defining and fighting spam