Define journey stages

- A decision journey stage represents each single step,…each specific phase in a customer's…decision journey process.…To find these stages requires insight.…That's a deep understanding of…your customer's point of view,…how they approach making a decision about what to buy.…Customer's have different decision journey's…for different products and services.…The decision stages for a big purchase like a car,…would be really different then…for a small purchase like a candy bar.…A clear definition of your customer's decision stages…will help you decide how best to connect and engage them.…

You'll understand their mindset…as they progress through the process,…which helps you choose effective marketing touchpoints…and create relevant messaging.…When you define your decision journey stages,…remember to always think from the customer's perspective.…The stages represent your customer's perspective,…not your company's internal process steps,…or what you as the business owner or marketer,…think they should be.…Stages can be high-level, such as a stage…