Knowing who you are trying to reach with your content is essential. Learn how to select the right target audience for your content marketing campaigns.
- Who's your ideal customer?…This is a key question to consider…when developing and measuring the impact of your content.…One measure of success with a content campaign…is reaching the right audience.…This will only happen if you know…who you're targeting in the first place.…Whether you're trying to reach millennial parents,…skydiving enthusiasts, or people with a yearly salary…of 50,000 and up, it is essential to define…the audience you're targeting with every campaign.…And knowing your target audience…allows you to personalize the content you're creating…to reflect their needs, interests,…and the problems they face, not to mention…you'll be better equipped to serve them…with their preferred formats of content…on the channels where they're active.…
There are two ways to determine who makes up your audience.…Intuition and data.…Based on your experience and in-depth understanding…of your brand and industry,…it's important to trust your intuition.…As you work to identify who your ideal customer really is,…it's okay to take a few risks and experiment.…
- Determine the benefits of content measurement.
- Define benchmarking.
- Identify the stages of the buying process.
- Compare vanity and actionable metrics.
- Identify an attribution framework.
- Explore how to automate reporting by a stakeholder.
Skill Level Intermediate
Creating an Editorial Calendarwith Brian Honigman1h 18m Beginner
1. Why Measure
Challenges to address3m 24s
2. Create a Campaign
3. Choose Content Format and Channel
4. Pair Metrics
5. Set Up a Reporting System
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