Skip navigation

Decide between a lead or account-based strategy

Decide between a lead or account-based strategy: Advanced Lead Generation
Decide between a lead or account-based strategy: Advanced Lead Generation

There are different ways to approach lead generation, in particular you can use either lead based marketing or account based marketing. Dayna Rothman will dive into the pros and cons of each strategy.

Resume Transcript Auto-Scroll
Skill Level Advanced
3h 59m
Duration
63,916
Views
Show More Show Less
Skills covered in this course
Lead Generation Enterprise Marketing Marketing

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month