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Decide between a lead or account-based strategy

Decide between a lead or account-based strategy: Advanced Lead Generation
Decide between a lead or account-based strategy: Advanced Lead Generation

There are different ways to approach lead generation, in particular you can use either lead based marketing or account based marketing. Dayna Rothman will dive into the pros and cons of each strategy.

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Skill Level Advanced
3h 59m
Duration
47,072
Views
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Skills covered in this course
Lead Generation Enterprise Marketing Marketing

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