From the course: How Marketers Collect and Use Your Data

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Data is the new oil

Data is the new oil

From the course: How Marketers Collect and Use Your Data

Start my 1-month free trial

Data is the new oil

- $500 billion. That's billion with a B. That's what advertisers are spending every year to connect with you. $500 billion. All to get you to buy stuff. Think about just how much money that really is. According to the World Bank, there are only a handful of countries whose total economic output exceed that amount. Well, data is the fuel that drives advertising. Websites make money by showing you ads. The more ads they show you, the more money they make. That big banner on your favorite news site, the one that pushes the content down the page? That site gets paid to show you that ad. And the sites that load slowly because there are so many ads? Yeah, that's how they make their money. You are the primary point in this eCommerce ecosystem. Advertisers want to sell you products. So they pay websites like YouTube, Google, The Wall Street Journal, ESPN, and millions of others to show you those ads, and they do it based on your behavior. Browsing the web, shopping online, and doing online…

Contents