Learn how to conduct data analysis using Google Data Studio and to build and generate dynamic reports.
- [Instructor] Hey, and thanks for joining me for another episode of Weekly Marketing Tips. I'm Brad Batesole and this week we're looking at Google Data Studio. Data Studio allows you to create beautiful reports from multiple data sources. You can connect your marketing data, say from Analytics and AdWords, and turn that into reports that are fully customizable, update dynamically, and could be shared with others. Now, I'm here at datastudio.google.com. You'll simply log in with your Google account and you'll arrive at a dashboard similar to this.
Let's jump into this sample report labeled Acme Marketing. So, right away you can see this is an excellent method to create beautiful reports that could be shared with your clients, your team, or even the rest of your company. And they're interactive. In this case, I can select in the upper right hand corner and choose a date range and choose Apply, and the data will change to accommodate the date range that I've selected. I'm gonna go back to the dashboard by selecting the back arrow in the upper left hand corner.
Now, you'll notice that along the left hand side, you have two options. Reports, which are the visualizations that you're going to create, and then Data Sources, which is where that information is going to come from. In the bottom right hand corner, you'll see the plus symbol. And this is how we'll go about building a report and adding a data source. Here on the right hand side after I choose the plus icon, we have to select our data source. To add your own data source, you'll select Create New Data Source at the bottom, but Google has already provided us with some sample data sources that we can use.
I'll select the Google Analytics data source and choose to add to the report. And here we move into our report editor. So, this grid is completely blank, but we're going to have the ability to edit it by interacting with the navigation here at the top of the screen. Let's start by adding a time series chart. I'll select the option from the top bar, and then we click and drag to indicate where we want this module to be placed.
On the right hand side, we'll verify the data source. And from here we need to modify the dimensions and the metrics. It defaults to date over sessions. If I select into the sessions metric, we can choose from the list what we'd like to pick as our metric. Perhaps I'll select Organic Searches. You'll notice that the graph will update in real time. You can adjust this by clicking and dragging, scaling, or even by selecting the style panel to adjust colors, line weight, and so on.
If you'd like, you can add text simply by choosing the text option, and then typing as you would in any visual editor. Once you're done, you can choose View in the upper right hand corner, and you'll see how it looks to an end user. Now, it's evident that there is so much that you can do with this tool, and it's way too much to cover in one tip. But I recommend that you sign up, add in your data sources, and then start playing around and building your own reports.
It's a fairly intuitive tool, and I think after a little bit of time of clicking through and adjusting the data, you'll be ready to build beautiful reports that you can then share with others on your team or your company. Thanks for checking in this week. As always, I'd love to hear from you. So, connect with me on LinkedIn or follow me on Twitter via @BradBatesole and let me know what you thought about this week's episode. I'll see you next week.
Note: Because this is an ongoing series, viewers will not receive a certificate of completion.