From the course: Content Marketing: Blogging for Business
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Curation, guest blogging, and syndication
From the course: Content Marketing: Blogging for Business
Curation, guest blogging, and syndication
- [Instructor] It's not easy being a publisher and creating standout content for your blog on a regular basis. Of course, you have your team, but sometimes you're crunched for time or short on ideas for a new post. That's where content curation comes in. In content curation, you're cutting through the clutter so your customers don't have to. Think of it as a three-step process. Step one: Find posts that help your audience. Step Two: Filter them down to the best ones. Step three: Share on your blog and social media. Find, filter, share. But curating content is more than just listing a series of links. You need to add in a few lines summarizing each and explaining why it's relevant. That way, you're simplifying your customer's lives and becoming a trusted source. Content curation can also provide you with an introduction to thought leaders in your industry, and if you take the time to build a relationship with them,…
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