From the course: Building an Integrated Online Marketing Plan
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Curating content
From the course: Building an Integrated Online Marketing Plan
Curating content
- [Instructor] In this video we are going to look at what to do with the content you've already created. This is called content curation. Now, what is content curation? This is where you plan for repetitive events or repetitive content that you typically will publish every year, especially if you have those events that happen all the time. You're also utilizing the content you've created to repurpose, repackage, and republish and also utilizing content from other sources, such as your user community, and develop new content. As an example, how do you deal with annual events on your website? Because the search engines will tend to rate the past year's events higher than the current year's events. Older content seems to rank better. So how will you deal with that issue? Now, you can create archives, or you could create a single page and just update the content every year. It's something you need to address and plan for. Also, how can you take content that you've already created and then…
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