From the course: Advanced SEO: Developing an SEO-Friendly Website

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Creating your site architecture

Creating your site architecture

From the course: Advanced SEO: Developing an SEO-Friendly Website

Start my 1-month free trial

Creating your site architecture

- [Instructor] As you approach designing or redesigning your site architecture, you want to create a flow that starts with the broad subject and drills down into the specific details. We often call this the taxonomy or ontology. For large companies, there can be an entire department committed to this. In fact, a quick search on Linkedin for jobs requiring the skills of taxonomy or ontology will reveal which companies are staffing in this niche. And it's really a serious requirement for large entities. Now, that said, you may not be working with an entire department to solve your architecture. So I want to walk you through how you can approach this task and come out with a successful result. Now, with any categorization there's going to be a natural level of bias. So you have to put yourself in the mindset of your customer and consider selecting terms and defining categories that cater to how the majority might interact with your site. In designing a website, you need to consider both…

Contents