Creating your podcast content calendar

- [Instructor] After you've figured out the type…of podcast you want to produce,…you'll want to start collecting ideas for content.…That way you'll know if you can keep it going…for more than a few weeks.…One of the best ways to do that…is by collecting ideas in an editorial calendar…and ideally that should be integrated…with your other content marketing plans.…But first, let's focus on your podcast.…One of the things you can do is interview people you know…or use your podcast as an opportunity…to build relationships by talking to thought leaders…in your industry.…

I suggested Audrey make a list of potential guests,…what they could talk about…and what their availability might be.…- [Audrey] I was at a cooking show…and met at least three bakers…who would be perfect guests for my podcast.…One of them specializes in super ornate wedding cakes…and has been featured in wedding blogs and on TV.…I bet she's got some crazy stories.…I know summer's her busy time,…so I'll mark her down as a possibility…for later in the fall.…