Author Chris Goward walks you through how to use the PIE framework; how to pull in the right data for potential improvement, importance, and ease; and how to create your own PIE chart for your business.
- Let's say you're prioritizing segmentation approaches.…You could create personalized messages based on variables…like the stage in the customer journey…or varying messages for previous customers…versus returning non-buyers versus new visitors…or create dynamic personalization…based on what their on-site behavior…says about their product interest.…How do you prioritize which of these to test first?…List your potential test opportunities…in the first column of your PIE table…then you'll score them.…First, consider potential.…
What do you believe is the potential improvement…in your shopper's experience…by implementing this personalization idea?…That should be based on information you've gathered…like user feedback, heuristic analysis,…and the types of data you have about your visitors…that could be used for personalizing their experiences.…You can give each of our opportunities…a relative ranking out of 10…based on their potential improvement…which will give you a starting point to prioritize.…Then layer in importance.…
Chris Goward has helped lead conversion optimization and personalization strategies for companies like IBM, Google, and HP. Join him in this course to learn the principles of marketing personalization, and strategies to put personalization to work in your campaigns. Chris reviews the different personalization platforms, and explains how to integrate them into your existing toolset. He helps you sort through data and find new opportunities, and prioritize your projects using the PIE framework.
- Why is personalization important?
- When to use personalization
- Integrating personalization platforms
- Personalizing existing targets
- Finding new opportunities
- Using personalization data
- Validating with A/B testing for growth and insights